- aims to design a business model that outperforms competitors
- a simple template to sketch out a business model with blocks of questions
- any change to underlying organization changes the business model canvas & vice versa
- can be used to map out competitors & compare their business models — gives insights on where to differentiate
Blocks
- Value propositions — summarizes the company's offering including its unique selling proposition; describes the frontstage part of the journey
- Customer segments — core target groups; visualised with personas & system maps
- Channels — how customers interact during the customer life-cycle; include online & offline channels
- Customer relationships — what kind of relationship the company establishes & maintains with each customer segment
- Key activities — backstage processes needed to produce or offer the value proposition
- Key resources — what the company needs to sustain & support the business (physically, intellectually, financially)
- Key partners — the ecosystem in which the company operates; stakeholders needed to supply key resources and activities
- Cost structure — most important fixed & variable cost factors; whether those can be affected by scale & scope
- Revenue streams — how the company generates income from each customer segment or key partners; includes how much each segment pays and what this contributes to overall revenue
- Journey maps summarize value propositions; E2E maps cover customer relationships and key activities
- Personas & system maps visualize customer segments and stakeholder relationships
- Service blueprints connect back & front stage processes; give a comprehensive overview of key activities
- Prototypes can make value propositions tangible & testable; test tone of service; identify key activities